Daily Archives: November 13, 2016

5 Local SEO Techniques To Turn Your Business Into Success

Whether you sell products or services, have a single store or a chain – a local SEO strategy is an aid to every business when it comes to attracting new prospects and turning them into existing customers.


The local battlefield on Google is constantly changing. And unlike many other mediums, local results have suffered some big changes over the years. Therefore, getting a business listed on the first page of Google is a tough pill to swallow for many. Which brings us to the question…

What does it take for a business to improve its local SEO rankings?

Nowadays, Google’s focus is on utmost quality more than anything else. That being said, your business will only get the ‘first-page credibility’ if it tailors to the latest SEO signals. Today, we are sharing five great ways to make your local SEO count – and dominate Google’s first page.

1. Highlight Your Unique (Local) Value

If you run a local business, your existing customers certainly like you because of the top-shelf personalized service you offer to them. In fact, customers choose local businesses over nationwide known brands with chains because of this reason.

Treating your customers fairly, providing them the care and value of service they deserve and always delivering quality work are the general terms to describe value. This value can be well mixed with your SEO strategy. Wondering how?

First of all, you should make sure that your business gets out of the comfort zone a bit. For example, if you have a car repair facility, your website content should include description terms which are unique – such as ‘the best car repair in XXX,’ ‘top-quality vehicle repair,’ ‘fast and reliable’ etc. Aside from that, make sure to include your local information everywhere from your meta descriptions to landing pages and other websites. Customers love quality local businesses, and your location is your biggest weapon.

2. Aim For 100% Customer Satisfaction Online

Let’s face it – websites like Yelp, Trip Advisor, and Yellow Pages have been very successful and providing value to every user. Yelp, for example, has been dominating a lot of local search pages since it provides accurate information about every business. If your business is on Yelp, online reviews will help you. Well, at least if you have lots of them.

In case you are short on positive reviews, start asking your customers to rate your service. Not only you’ll be striving to become better in their eyes, but they will also definitely evaluate your business in a nice way. Positive reviews are the key to better optimization – and many new customers.

The bottom line is, such websites are the best press you will ever invest in since they are based on honesty – directly from the keyboards of the customer.

3. Leverage The Power Of Social Media

Facebook, Twitter, and Instagram are all one-stop-digest destinations for every one of us. Social media has been dominating the digital space over the years. We communicate, read the news and share information on social media every day. Which brings us to the fact that it is a place your business needs to put its focus.

In reality, many small businesses are trapped in the world of social media – failing to update their pages and profiles. This sends a wrong message to the user. On the other side, being consistent with your social media posts will help you gather the virtual – and actual likes of your local audience.

4. Create A Virtual Presence That Fits Every Screen

What’s the chance for an average user to hop on to your website from your social media page or Yelp review?

Very big.

Nowadays, people use smartphones more than desktop computers. We all have them in our pockets and use them for everything. They are small, fit everywhere and have everything our computers have – in a packed version.

And that is why you should create a website which is responsive and mobile-friendly. The best part is Google loves mobile-friendly websites and will give yours advantage over your local competitors.

5. Exploit The Power Of Email Marketing

Email marketing is not dead. For local customers, it is among the best tools to use.

Why? Well, your local business has one strength over any other – the location. For the average user, it is easier to check out your offer or discount than ‘go the miles’ to another destination. People still check their emails on a daily basis, and a simple offer, discount or promotion sent with a friendly tone will make your audience even more attached to your business.

Email marketing will help you get noticed as well. If you connect and mix it with your other approaches such as social media and on-page SEO, it can do wonders.

LucidCrew SEO Austin is one of the perfect examples of a digital marketing agency that knows how to deal with local SEO and many more aspects of online marketing world. Make sure you check it out!

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Tips for Hiring the Best SEO Firm for Your Business

Are you facing a problem in hiring the best search engine optimization (SEO) firm to provide various online marketing services to your company? What most people do is, search on Google, “best SEO firm + the location” and then start contacting the firms starting with the ones at the top. If you too are following the same, better stop it! Every internet marketer, present online promises each of its clients to get them onto the first page of Google, this is however practically impossible. This makes all the more difficult to figure out which SEO firm to hire?

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Would you ever hire a firm just because it has an impressive website or has worked for a lot of big names? Likewise, you need to look way beyond the actually superficial to hire the right SEO firm. To help you better, here’s how you may do it.

Decide what you actually need

Does your business require services like link removal, a one-time SEO audit, content marketing, PPC management, reputation management or any of the many services offered by most SEO firms? If not sure, better find it out! You may start by figuring out the job to be done that may include increasing the sales, rankings, or increase the brand value of a product. It is always good to have a goal or objective in mind by which you may be able to measure the success rate of your engagement with the SEO firm.

Get several consultations, while keeping them secret

Once you make up your mind about what you want, fix an appointment with an SEO firm (that you find reasonably qualified) and ask them to assist you in figuring out what you need to do for improved results. With no surprise, most of the SEO firms will greatly offer a free consultation as they know by doing so they have a chance to increase their clientele. This is, in fact, an excellent way to know if the firm is worth your business and do the people seem capable of meeting the required results.

Refer to case studies

When you are on a hiring spree for SEO firm, you certainly need the best one for your business. Without being able to see the future, you cannot judge what is good or wrong for the organization or how effective would the services of a firm will be. It is advised to ask for references of look at the previous work of the company so that you can get a brief introduction on how the company works.

Make the firm tell you stories

It is always great to know the success stories of the SEO firm you choose to deal with in the near future before deciding. Though it requires high creative skills, but once done, it delivers a unique experience. Stories are a great medium to get to know the truer vision of what the SEO firm is all about and how far it can go to do something unique. Make sure that the stories much include everything about their background, experience, and successes and failures.

Visit Your Business Digital which is one of the best digital marketing agency in Australia!

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