On page SEO is no longer a mere formality, it has become a key factor to determine site’s ranking amongst other factors. Here we will be covering the basics of on page elements that were overlooked before and bring to you some new not so much secrets of ranking without use of link-building.
Your main keyword should be in the title element; it doesn’t really need to be H1 but needs to be matched with the page headline. As we don’t want the user to click the back button just because title and headline are mismatching.
Page content, external anchor links, alt attributes, and URL
You want your keywords in page content obviously not stuffing though making it genuine looking and feasible. Also in the external anchor text when you can control it. Also in all the attributes of the visuals or images that you have in site as well as in the URL also. Importance order of these elements is: Content>External anchor>Attributes>URL.
Main purpose behind all this originally is to fulfil user demand and provide a good experience so as to ensure re-visit. It’s often tough since user is often not clear as to what he really wants so we must provide an optimal content for him to go through. Thrive content is one such software which works great for this.
Speed & Technical Optimization
One of the key ranking factors for Google is the site loading speed. Albeit being a small factor this affects ranking of site directly as it’s a key factor in user satisfaction. Also the themes and plugins etc should be properly optimized so as to avoid any issues at all.
UI, UX, and branding
These factors are also very important as they focus on being mobile-friendly to give multi device adjustment so that user can view anywhere. User interface and User experience are very important as they are a major part of user satisfaction which is the core behind on page SEO. Also branding is one of the key factors as it establishes an image for user as well as Google.
These are the major factors in 2016 for on page SEO. Do let us know what you think in comments.