As we know that any search engine especially Google checks a variety of multiple factors to determine the position of a particular site in its searches. These factors though being in hundreds can be categorized in multiple levels and brought to 3 main factors i.e. –
• Off-Site SEO (Visibility and Reputation of site in web )
• On-Site SEO (Content quality and Optimization of site )
• User Engagement (To determine user satisfaction )
We would be covering here the basic details of these three main factors and the multiple factors that come under these 3 categories.
This here comprises of the link-building, online reputation management and social media presence mostly. Link-building as we all know is making links on different sites or acquiring them through content marketing or link outreach or sometimes even getting them naturally is very important factor as every search engine considers link profile as the main factor for its ranking and primary as well .Online reputation management is managing the presence of your site across different sites such that its visibility increases as well as its reputation also increases thus making it a brand and a well known name . Social media is an important tool today and is very effective in reaching targeted audience via different social platforms such that the social signals also are considered by Google as a factor of site’s authenticity and often helps if your site gets blacklisted by search engines.
This here comprises of the content, its quality, visual design of site, how well site is technically optimized and other small but important factors. After a site is ranked and visitors start coming onto the site , search engines start seeing and noticing their behaviour on site as well as how well our content converts and how much our site engages the user, also the loading speed and technical issues are a big factor and can change the ranking of a site very drastically. It’s best to keep the site as fast as possible and always use genuine bought themes and plugins. On-site optimization can be thought of 2 parts – on-page and on-site. On-page seo covers the optimization of content and its improvement while on-site seo covers the page speed optimization and the how well the site structure is optimized like whether canonical url structure and silo structure is used or not.
This is undoubtedly the most important factor that Google considers and can do wonders for your site alone but the problem with this is that you have to gain traffic first and for that you have to rank your site where the above two factors come into play. User engagement comprises of many factors like how much time visitor spent on time, how many visitors returned, how many unique visitors site got, how many clicks an average user made and much more. The whole purpose behind algorithms is to make sure that the user gets the best possible and most relevant content and site for its search query. In the end content is the king and user satisfaction is the kingmaker.
These were the primary main factors behind the ranking of any website which then comprises of many more detailed things for which there are numerous guides on Google which you can find on first page itself when you search above terms. Also the algorithms are constantly updating and in real-time as well now so what worked today may not work tomorrow so you need to keep updating yourself and stay a step ahead of Google.
Do let us know in comments your views.